The Importance Of A 60 Second Commercial

When I was in Grad School, I had an opportunity to learn so many things. I am really truly amazed at the things that I learned within that year that I utilize often. Yes, I did a Masters Degree in one year and it was BRUTAL, amazing, awesome and really life changing. One of the combination brutal/awesome things was getting an assignment on Sunday and having to research, write a paper and create a multimedia presentation by the next Sunday. We were supplied really cool computers in this program though. The kicker was that although we had all this cool stuff on a very cool computer with bells and whistles, we still had to figure out how to use that stuff. Yes, all in one week. LOL So needless to say I learned quite a few things in a very short span of time. These are some of the things that have really helped me create a unique brand for Anise Smith Marketing.

One of the most amazing things that I learned while attending this school was how to create videos.  We were given quite a few tools in which to create videos but we had to figure out which method best suited our needs.   Well I became very good at video creation and after a while I knew that if there was a video created for any assignment that I would indeed rock it.   The trial by fire method of learning must have worked. So, I realized early on that I really enjoyed creating videos.

The single most important video that you can create is a 60 second commercial.  This is by far one of the most important things that any and all business owners large and small should create. This allows people to instantly get a feel for you beyond your written words, your image and get to know some of your company capabilities. Face it people are very visual, they love videos so it is very important that you create a video of your capabilities.

I create a new video every year displaying my company capabilities as they seem to change often.  This is a great way to create a visually stimulating view of what you have to offer clients and potential clients.  I like to use images and music for most of my videos but if you select to go with a live version of video, or even screen capture that is perfectly fine. The only thing that I stress is that you state your points as clearly as possible, get to the point and keep the video as close to 60 seconds as possible.

You can see my new 60 second commercial below, maybe it will give you some ideas on how to go about creating yours. Also, you can view all of my videos on my YouTube Channel.

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