When I sold Real Estate and use cars one of the most important things that I could do was to Close The Deal. If , as a sales professional you cannot close the deal whatever work you’ve done is useless because there is no happy ending. Internet Marketing and Social Media is no different. If you are using social media as a means to sell your services, market your ebooks or sell any kind of products you must have the online equivalent to Closing The Deal which is a Call To Action.
A Call To Action compels users to perform an action, download your ebook, sign up for your newsletter, buy your product etc. Think of the Call To Action as an online version of Closing The Deal. Take a look at the presentation below to give you a few really easy steps in creating an effective Call To Action: