I had a meeting today and I discussed some of the things that I do during this meeting. QR Codes which are near and dear to me came up in the conversation and one of the things that was brought up was why should a business person use a QR Code? What exactly is the purpose?
The single most important reason to use QR Codes in your promotional marketing campaign is to TIE YOUR OFFLINE MARKETING WITH YOUR ONLINE MARKETING. When used properly it can make a boring print item into an interactive and/or money making deal maker.
Although we are in a very technology focused era we have not totally eliminated print items from our lives, some people may have but for the most part most have not. QR codes provide and avenue to pull offline potential clients to your mobile site to view any promotions that you have going by way of your printed marketing items. This is HUGE!
Take a look at the Sample QR Code Promotion that I created below. I’ve added a QR Code to a business card, which allows anyone that scans it to get a discount on a mobile website. This is a prime example of taking and offline potential client that you’ve given your business card to be lead by way of QR Code to your mobile site. This is HUGE for converting something like a simple printed business card to a potential business opportunity.
This is the ONE reason that you can’t afford to ignore the importance of QR codes.