I admit I am a die hard techie, no doubt about it and I eat, breathe and sleep many forms of technology. I love futuristic technologies like Semantic Web, Augmented Reality , NFC and all that good stuff.  I just find it extremely cool how technology has grown to the point of moving toward Science Fiction movies like The Matrix and Terminator.  On a side note I am still waiting for the Jetsons flying cars.  With all of this love for technology and being an early adopter of lots of different platforms, I do understand that it is my fascination and when presenting to clients my capabilities, I have to remember that they really don’t care. SERIOUSLY.

I’m not saying that they have absolutely no interest in all of the things technology related and all of the cool things that will happen in this industry in the present and near future.  I am saying that their primary interest is not in technology as  in “ohh shiny new thing…” but more like “how can I take shiny new thing and apply it to capitalizing in a monetarily way.”

Most businesses look at technology and the new shiny of social media as an avenue to generate income and increase sales for their organizations. As social media peeps we tend to get caught up into the social aspect of things and how cool these new shiny platforms are and how they can be used. However, we must realize as social media people that the only people that care about the new shiny as much as we do is OTHER social media peeps.

Potential clients and clients DO NOT CARE! SERIOUSLY.  So although we are social media people we must realized that when trying to reach clients we must not get caught up into expressing our love for our industry but we must instead express to clients “What’s In It For Them…”  How are these platforms going to be beneficial to them as an organization.

I’m not going to use the old over used ROI, however there most be a demonstration of worth to any client. When we start to demonstrate what social media is worth to clients and organizations, that is when more organizations will start to take social media serious beyond viewing it as a couple of people playing around on Facebook.

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