Facebook: Allowing People To Subscribe To Your Public Status Updates

Facebook was at one time a very private, approval based social media channel but times have changed a bit IF you opt to take advantage of those changes. I guess this could be viewed as a double edged sword if you opt to view it that way. However it could be viewed in a very positive way if you are using Facebook as an avenue to meet with people and extend your network.

One of the primary reasons to allow people to subscribe to your public status updates is to extend your network and branch out beyond people that you have selected to be a part of your friends list.  Allowing subscriptions to your public updates allows you to open your network and meet amazing people all while sharing information that you choose to allow them to view.

Facebook allowing the option to present people with the option of subscribing to another persons public updates presents and avenue in which to have a social media presence that allows you to separate information that you chose to share with different segments of your followers. This is similar to what Google+ does with circles and can be used to your advantage to benefit your company marketing strategy.  Take  a bit of a peak at my public status updates below:

Once you decide to allow public updates, remember to provide something for your public subscribers to see. It’s nothing like going to a page that has allowed public updates but never provides any content to be viewed. YAWN …Boring. Take a look at part of my public updates page above.  The good thing about this is that there are a few things that you can add which will populate your page nicely for viewing by followers.

• Status Updates: Create a status update as a morning greeting and use that as an avenue daily to address people that are following your public updates.
• Add Apps: There are great apps that post directly to your Timeline. I love GetGlue and I use this to post directly to my Timeline. It provides content and its a great platform. If you are unfamiliar, its a bit like Foursquare but for lazy people. LOL Just kidding, but it allows a person to “Check-in” to TV shows. It is a tad bit addictive so beware
• Set  up automatic posting of content that followers would find entertaining and of value.

Ok, get to it, have fun and most importantly share great content!

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